India, 1st December, 2025: Get ready to experience a more mindful way of living as Gulab, the contemporary cold-pressed oil brand rooted in the rich legacy of Gulab Oils, introduces its new campaign, The Good Side of Life. Featuring the charming Arjun Rampal, the film offers a look into the calm, intentional moments that shape his day, reflecting authenticity, balance, and conscious living.
Gulab isn’t just an ingredient; it’s a thoughtful addition that brings warmth and intention to everyday cooking. Made from the finest ingredients, these oils are slowly churned in a traditional wooden ghaani to extract purity in every drop. With Gulab, taking pleasure in the little things becomes a simple way to stay connected to what truly matters – living life to the fullest.
The campaign captures Arjun Rampal’s natural, unfiltered moments, showing how easily Gulab fits into his lifestyle. His grounded approach and preference for simplicity make him a fitting face for the brand. Together, they highlight a straightforward message: true fulfilment often comes from mindful choices that feel genuine and honest.
Reflecting on this authentic collaboration, Arjun Rampal expressed, “What drew me to Gulab isn’t just the product; it’s the ethos behind it. The brand embraces a philosophy of doing things right without shortcuts or distractions, which mirrors my own approach to life. To me, this is a meaningful partnership that echoes the way I live every day.”
Echoing this sentiment, Dishit Nathwani, Founder & CEO of Gulab, remarked, “Arjun embodies the balance we strive for: modern yet deeply rooted, sophisticated yet effortlessly genuine. His partnership amplifies our brand’s voice, connecting us with a broader audience that values authenticity. This collaboration forms a pivotal step in enhancing the visibility and impact of Gulab in a competitive landscape.”
Join us as Gulab continues to cultivate a community that celebrates good food, conscious choices, and purposeful living. Experience the magic and savour the goodness!
About Gulab: Website | Instagram
Gulab is a celebration of nature in its purest form, offering cold-pressed oils crafted through time-honoured Indian techniques and refined with modern scientific precision. Each oil retains its authentic flavor, aroma, and full nutritional integrity – free from chemicals, heat, or shortcuts. Sourced from India’s richest mineral belts, these nutrient-dense oils bring honest nourishment to every home. From everyday cooking to holistic well-being, Gulab transforms simple meals into mindful, wholesome experiences rooted in purity, heritage, and trustworthy quality.
