From Corporate Boardrooms to Gold Vaults:How Sunil Kumar Gupta Is Rewriting India’s Jewellery Playbook

The Jaipur entrepreneur who built KYAT — combining assured gold returns of 9% to 1,000%, lightweight hallmarked jewellery, digital gold, and India’s only LBMA-accredited refinery partnership — into one bold national brand.

By KYAT | TCG Gold Pvt. Ltd.  |  Jaipur, Rajasthan, India  |  2026

 

 

A COUNTRY THAT RUNS ON GOLD

In India, gold is never merely a commodity. It is emotion, inheritance, aspiration, and financial security — woven into the fabric of every celebration, every household, every generation. Yet for all its cultural weight, India’s jewellery market has long been underserved by brands that match its consumers’ evolving expectations: transparency, investment value, certified quality, and contemporary design.

Into this gap steps Sunil Kumar Gupta — engineer, MBA, IGI-certified diamond grader, and now founder of KYAT, the jewellery and gold investment brand that is determined to change the conversation entirely.

 

THE MAKING OF AN UNLIKELY JEWELLER

Sunil Kumar Gupta’s path to the jewellery industry is not the conventional one. Armed with an engineering degree and an MBA in Export & International Marketing, he spent nearly seven years navigating the corporate world — building the strategic acumen, analytical rigour, and market awareness that would later define his entrepreneurial approach.

His pivot came through an unexpected door: the world of Indian weddings. Immersed in wedding and event planning, Sunil observed firsthand the shifting pulse of Indian consumer behaviour. The insight was sharp and early: modern customers — particularly women — were no longer looking exclusively for heavy, occasion-specific jewellery. They wanted lightweight, versatile, daily-wear pieces that matched their professional and personal lives equally.

A close collaboration with an engineering friend deeply engaged in diamond trading sharpened his expertise further. Working side by side across quality evaluation, market pricing, and trade networks, Sunil completed a Diploma in Polished Diamond Grading from the International Gemological Institute (IGI) — one of the most respected gemological bodies in the world. It was a credential that would set the foundation for a brand built on verifiable quality rather than just reputation.

 

 

 

TC JEWELLERS: BUILDING TRUST, ONE HALLMARK AT A TIME

Before KYAT could exist, a foundation of trust had to be earned. That foundation is TC Jewellers — Sunil’s retail jewellery brand that grew its reputation not through aggressive marketing, but through the consistency of its principles: clear hallmarking, honest pricing, and rigorous quality assurance at every step.

Every gold jewellery piece at TC Jewellers carries BIS Hallmark and HUID (Hallmark Unique Identification) certification — the Government of India’s purity authentication standard. Every diamond piece is IGI certified, carrying internationally recognised quality assurance. In an industry where opaque pricing and quality ambiguity have long frustrated consumers, TC Jewellers built its brand the old-fashioned way: by being worth the trust placed in it.

This retail track record became the launchpad for Sunil’s larger vision — a brand that would take jewellery retail into a new category entirely.

INTRODUCING KYAT: WHERE GOLD INVESTMENT MEETS MODERN LIVING

KYAT is not a jewellery brand in any traditional sense. It is a carefully constructed ecosystem — one that brings together innovative gold saving schemes, digital gold access, lightweight lifestyle jewellery collections, and a landmark partnership with India’s most credentialed precious metals institution.

For the millennial investor who wants returns. For the modern woman who wants jewellery that fits her life. For the conservative buyer who trusts certified purity above everything. KYAT has been designed to speak to all of them — and to do so with institutional backing that few brands can match.

THE KYAT GOLD SCHEME: ASSURED RETURNS OF 9% TO 1,000%

At the commercial heart of KYAT’s proposition lies its most distinctive product: the KYAT Gold Scheme — a structured, transparent savings plan that delivers assured returns via jewellery gift vouchers, ranging from 9% all the way up to an extraordinary 1,000%.

This is not speculation. This is not a high-risk investment vehicle. The KYAT Gold Scheme is a methodically designed plan that combines the discipline of systematic saving with the inherent growth value of gold — delivered through a company that is accountable, certified, and government-backed in its partnerships.

 

The scheme is designed for the 35%+ of India’s jewellery buyers who already purchase through saving schemes — but who have historically been underserved by brands that lack KYAT’s level of transparency, certification, and institutional credibility.

In parallel, KYAT offers Digital Gold access, allowing customers to buy, store, and redeem pure gold entirely through the KYAT mobile application — bridging the gap between physical jewellery retail and the digital-first consumer.

MMTC-PAMP PARTNERSHIP: INDIA’S GOLD PURITY GOLD STANDARD

In a market where gold purity concerns continue to drive consumer anxiety, KYAT has secured a credential that puts it in a category of its own. The brand is an authorised channel partner of MMTC-PAMP India Pvt. Ltd. — the joint venture between Switzerland-based MKS PAMP SA and MMTC Ltd., a Government of India undertaking.

MMTC-PAMP is the only London Bullion Market Association (LBMA)-accredited gold and silver refinery in India. The LBMA accreditation is the internationally recognised benchmark for gold quality — the same standard used by central banks, sovereign wealth funds, and international commodities exchanges worldwide.

Through this partnership, KYAT offers customers 999.9 purity (24-karat) gold and silver coins — the highest internationally recognised purity standard — available both through TC Jewellers retail stores and the KYAT mobile application. Swiss technical excellence, Government of India backing, delivered directly to the consumer in Rajasthan and beyond.

 

JEWELLERY FOR THE WAY INDIA LIVES TODAY

KYAT’s jewellery philosophy reflects the cultural shift Sunil first observed in the event planning world: that today’s Indian consumer does not want to choose between beauty and practicality, between investment and wearability, between tradition and contemporary design.

KYAT’s collections are built around lightweight and paper-weight designs — pieces that are modern, minimal, and meaningful. Jewellery that moves from a morning meeting to an evening celebration without missing a beat. Jewellery that a working woman in her 30s is as likely to wear as a newly married woman adding to her trousseau.

Every gold piece in KYAT’s collection carries BIS Hallmark and HUID certification. Every diamond piece is IGI certified. The result is jewellery that is not simply beautiful — it is verifiably, provably beautiful. In an industry where ‘trust us’ has historically had to suffice, KYAT says: ‘Here is the proof.’

A VISION AS AMBITIOUS AS INDIA ITSELF

Sunil Kumar Gupta is not building a regional jewellery shop. His stated ambition for KYAT is clear, documented, and unambiguous: a national brand with a global standard of quality, accessibility, and trust.

 

The organised jewellery sector in India is growing at an accelerating pace, driven by rising incomes, greater consumer awareness, and a decisive shift toward certified, hallmarked products. KYAT is positioned to ride — and accelerate — that shift.

 

WHY KYAT MATTERS: THE CASE FOR A NEW KIND OF GOLD BRAND

India’s jewellery industry has historically been characterised by fragmentation, opacity, and a trust deficit that consumers have simply learned to work around. In a ₹7 lakh crore market, the organised sector — the brands that offer certification, transparency, and accountable quality — represents only a fraction of the whole.

KYAT’s proposition is that the future of India’s jewellery market belongs to brands that can combine three things that have rarely coexisted in a single offering: institutional credibility (the MMTC-PAMP partnership, BIS Hallmarking, IGI certification), innovative financial products (the KYAT Gold Scheme, Digital Gold), and a design sensibility that speaks to modern India.

Sunil Kumar Gupta has built that combination from the ground up — bringing his corporate rigour, his gemological expertise, and his consumer insight to bear on an industry that was ready for exactly this kind of reinvention.

“We are not just selling jewellery.

We are building wealth, one family at a time.”

— Sunil Kumar Gupta, Founder, KYAT & TC Jewellers

 

KYAT is a contemporary jewellery brand and gold investment platform founded by Sunil Kumar Gupta, based in Jaipur, Rajasthan. Operating under TCG Gold Pvt. Ltd., the brand operates TC Jewellers retail stores and the KYAT mobile application, offering the KYAT Gold Scheme and Digital Gold products. KYAT is an authorised channel partner of MMTC-PAMP India Pvt. Ltd. — India’s only LBMA-accredited precious metals refinery — offering 999.9 purity gold and silver coins. All gold jewellery is BIS Hallmarked and HUID certified. All diamond jewellery is IGI certified. KYAT aims to expand through franchise stores across India and establish itself as a top-five national jewellery brand.

 

© 2026 TCG Gold Pvt. Ltd. | KYAT Brand | All Rights Reserved